About me
With 23 years of wide-ranging consulting experience, I solve clients’ problems & deliver real commercial benefits fast.
Typical interventions include:
Contract Senior Product Owner uncovering business needs, translating these into solutions, and leading Data Scientists and Engineers to build brilliant solutions, with Big Data and AI,
Leading long term development & change initiatives such as digital developments, process improvements, and data science solutions
Facilitating Awayday sessions / workshops to get to the heart of and solve strategic challenges
Leading one-two week design sprints to develop & test strategic initiatives / products
Delivering AI coaching interventions (1 hour, 1 afternoon, 1 day) for individuals, teams & firms
Professional experience
23yrs as a consultant in Strategy, Innovation, Digital, Analytics, and AI
Selected clients include:
Retail & Hospitality: IKEA, PaddyPower, IHG, Marriott Group
Technology & Media: Channel 4, Sky, Microsoft, Nokia, HP, Vodafone, O2
Financial Services: Amex, WorldPay, RBS, Lloyds Banking Group, Direct Line Group, Ageas
Industrial: BP, Wartsila, Babcock
Services
Free
TBC
Books ($10+)
TBC
Coaching ($100+)
GenAI Hour ($100)
A quick & practical introduction to using GenAI & LLMs in your day to day work
1 Seat on my AI Day ($250)
Join the next open delivery of my AI Day
Training ($1,000+)
AI Day ($3,000)
Delivering a one-day AI coaching session, for individuals & teams, with a tailored approach to meet their specific learning needs. We begin by assessing the individuals’ current understanding of AI concepts like machine learning or neural networks. We then outline clear objectives for the session, focusing on practical applications relevant to their goals (GenAI & LLMs, analysis etc). We use interactive methods, such as hands-on exercises or real-world case studies, to enhance engagement, allocating time for questions & discussions to clarify complex topics. Finally, we provide resources for further learning and offer actionable steps for skill development, concluding with a summary of key takeaways to reinforce understanding and encourage ongoing exploration of AI.
Consulting ($10,000+)
Delivery of consulting projects
From 1 week ($10,000) to 1 year ($350,000) and all lengths in-between.
Reviews
You’ll find below a selection of reviews from people who’ve worked with Edd.
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Edd successfully led and motivated a highly qualified team of data scientists and software engineers under pressure to deliver in an ever-changing retail environment. Edd was the natural bridge between our commercial and digital colleagues and has ability to communicate data science and commercial complexity to non-technical audiences. In the role Edd successfully managed a very varied and senior set of stakeholders and naturally blended into our company culture and values. I would highly recommend Edd for any similar strategic innovation roles within the field
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I came into contact with Edd during my time at WorldPay. He is a strong business developer and relationship manager who starts with understanding client needs, and builds a strong relationship based on trust and delivery. As a result, he was able to successfully sell in multiple projects to WorldPay. He is commercially savvy, a strong negotiator and focuses on developing innovative solutions to client problems. His collaborative approach meant he was fun to work with, even when things were tough during negotiations. I think highly of him and would recommend him highly to others.
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Wonderful diagonal problem solver. Goes uniquely lateral for very creative solutions, then full steam ahead for reliable implementation. A gem. Both as an employee for 6 years (2000-2006) and as a frequent contractor since
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I worked extensively with Edd at KAE, Co-Creator and as a consultant at Havas. We worked together across client projects and numerous business development pitches. Edd is hardworking with strong commercial skills and good experience across a broad range of insight and data analysis methodologies. His main strength is going beyond the data to pull out the story behind the numbers. On many occasions this allowed us to punch above our weight and identify the real strategic issues for clients and the foundations for real-world solutions. Edd is fun to work with and a great relationship builder. He is an asset to any organisation!